Retail Manager工作职责
岗位职责：
PURPOSE:
--Responsibleforretailcampaignsandconsumerengagementactivitiesinstoretoenhancetheconsumerexperienceandbuyingenvironment.
RESPONSIBILITIES/ACCOUNTABILITIES:
--PlanandformulateretailcampaignsthatalignedwithATL&BTLactivities.
--Communicatewithretail&wholesalesteamandworkwithVMteamtodevelopinstorecommunicationmaterialsincludingcampaignmaterials,instoregraphic,consumercatalogues,instorevideoetc.
--WorkcloselywithVM/TNteamtodevelopcampaignlaunchpacktoDTCandwholesaleusebeforeeachcampaign.
--Trackthecampaigns’executionandbudget,ensureexcellenceinretailpresentationandcampaignlaunchontime.
--DevelopcampaignGWPidea,sourcing&pricenegotiationwithvendor.Monitorregionspremiuminventoryandusagesituation.
--Strictlyfollow&monitorcampaignlaunchprocess,maketheevaluationofthesuppliertoensurehighqualitycreative,executionandmaintenance.Quicklyresponse&feedbacktheissues.
--Exploreopportunitytocreatetheinteractivepropstoenhancetheconsumerjourney.WorkcloselywithVM&SPteamtodeveloptheattractiveandinspiredbuyingenvironment.
--Analyzeperformanceandeffectivenessofeachcampaign/consumeractivitytodrivesalesandtraffictothestorewithexpandingtheconsumernetwork.
--Monitor&reportcompetitorretailmarketingprograms&calendar.
--Coach&developtheteamtobemoreprofessionalandcooperativewithallrelatedfunctionstobuildthestrategicrelationship.
任职要求：
REQUIREMENTS(education,experience,competenciesandspecificjobrequirements):
Education：
Degreeorabove,majorinMarketing,Communicationsorrelated
Experience：
Atleast8-10years
Knowledge,technical/professionalskill:
--Experienceinretailmarketing(preferablyinthesportinggoodsindustry)
--RSM/ISCexperience&knowledge
--UnderstandingofConsumerExperienceandretaildigitalization
--Experiencetothevendormanagement
--AdvanceduserofMSOfficesuiteofproducts
LanguageSkill:
--FluentinwrittenandspokenEnglish
--Goodchicopywritingskill
Others:
--MainCoreCompetencies：
--Attentiontodetails
--Handson
--Responsible
--Creative
--Goodartsense
--Goodcommunicationskills
